What is Ripple?
One-minute overview of employee advocacy on LinkedIn
Last updated: June 30, 2026
What is Ripple?
Ripple is an employee advocacy platform for B2B teams. Marketing creates and approves LinkedIn content; employees share it from their personal profiles (and company pages, when connected) with one click.
How it works
- Marketing or admins create posts in the content library
- Approvers review and approve posts for sharing
- Employees see approved posts in their feed and share to LinkedIn
- Analytics track shares and participation across the team
Who uses Ripple?
Owner
- Typical user
- Founder, VP Marketing
- What they do
- Billing, team, full management access
Admin
- Typical user
- Marketing ops, HR
- What they do
- Team invites, settings, content oversight
Marketing
- Typical user
- Content marketers
- What they do
- Create, approve, and schedule posts
Employee
- Typical user
- Sales, CS, all staff
- What they do
- Share approved posts to LinkedIn
| Role | Typical user | What they do |
|---|---|---|
| Owner | Founder, VP Marketing | Billing, team, full management access |
| Admin | Marketing ops, HR | Team invites, settings, content oversight |
| Marketing | Content marketers | Create, approve, and schedule posts |
| Employee | Sales, CS, all staff | Share approved posts to LinkedIn |
See Roles & permissions for the full comparison table.
Getting started
New organization?
- Sign up and start your free trial
- Connect LinkedIn in Settings
- Invite your team
- Create and approve your first post
- Ask employees to share
Invited to an existing team?
See Accepting an invite.
Related
Still need help?
Email support@ripples.marketing — we typically respond within one business day.