Campaigns overview
Coordinate team sharing around tagged content
Last updated: June 30, 2026
Campaigns overview
Campaigns group posts around a theme or time-bound initiative — product launches, events, or awareness weeks.
What campaigns do
- Bundle posts for a coordinated push
- Track participation and analytics per campaign
- Auto-include posts by tags or explicit selection
- Run on a schedule: draft → scheduled → live → completed
Creating a campaign
Management → Campaigns → New campaign
- Name & description — label and context for your team
- Tags — up to 5 tags that match posts in your library (see Post tags)
- Schedule — optional start and end dates
- Posts — optionally pin specific posts in addition to tag matching
Tag matching
- Campaign tags are lowercase
- Any approved or published post with at least one overlapping tag is included
- New posts approved after the campaign starts are picked up automatically if tags match
Campaign lifecycle
Draft
- Meaning
- Created, not yet scheduled
Scheduled
- Meaning
- Will go live at start date
Live
- Meaning
- Active — employees see campaign posts
Completed
- Meaning
- End date passed or manually completed
| Status | Meaning |
|---|---|
| Draft | Created, not yet scheduled |
| Scheduled | Will go live at start date |
| Live | Active — employees see campaign posts |
| Completed | End date passed or manually completed |
Employee experience
Employees see active campaigns under Campaigns in the employee portal, with posts they haven't shared yet and the same share flow as the main feed.
Analytics
Management → Campaigns → [campaign] → Analytics — share counts, participation, and top contributors.
Common questions
Campaign is empty
- Answer
- No approved posts match the campaign tags
Post not in campaign
- Answer
- Check tag spelling or post may still be draft
Employee doesn't see Campaigns
- Answer
- Campaign must be live
| Question | Answer |
|---|---|
| Campaign is empty | No approved posts match the campaign tags |
| Post not in campaign | Check tag spelling or post may still be draft |
| Employee doesn't see Campaigns | Campaign must be live |
Related
Still need help?
Email support@ripples.marketing — we typically respond within one business day.