Creating, approving, and scheduling posts
Draft, schedule, approve, and publish content for your team
Last updated: June 30, 2026
Creating, approving, and scheduling posts
Posts move from draft to approved so employees can share them on LinkedIn.
Who can create and approve
Owner, admin, and marketing roles in the management portal can create, edit, approve, and schedule posts.
Post lifecycle
Draft → Scheduled → Approved → Published
↘ Expired
Draft
- What it means
- Created but not visible to employees
Scheduled
- What it means
- Will auto-approve at the scheduled time
Approved
- What it means
- Ready for employees to share
Published
- What it means
- At least one person has shared it
Expired
- What it means
- Past share window end
| Status | What it means |
|---|---|
| Draft | Created but not visible to employees |
| Scheduled | Will auto-approve at the scheduled time |
| Approved | Ready for employees to share |
| Published | At least one person has shared it |
| Expired | Past share window end |
Creating a post
- Go to Posts → Create post
- Add title, body, optional media, and tags
- Choose one of:
- Save as draft — finish later
- Approve — make visible to employees immediately (if in share window)
- Schedule — auto-approve at a future date and time
Scheduling
Scheduled posts are approved automatically when the scheduled time arrives (typically within a few minutes). Make sure the scheduled time is in the future and uses your intended timezone.
After approval
Employees see approved posts in their Feed (and in Campaigns if applicable). They share with one click — employees cannot edit post copy.
Tips
- Add tags so employees can filter the feed — see Post tags
- Set share window dates for time-sensitive content — see Post expiration and share windows
- Use Campaigns to group related posts — see Campaigns overview
Related
Still need help?
Email support@ripples.marketing — we typically respond within one business day.